Music Business in China
We live in a time where there are not only increasing amounts of people releasing music due to the internet and home production tools, but endless distractions for people on all sides. When music production peaked in the 1980′s, people had little else besides a TV and their music player or stereo to distract them. Now people have in their hand, mobile, internet, video games, video cameras, instant messaging, social networking, and endless super cool apps to keep them occupied. This makes it increasingly difficult to get attention for your music and art. More and more, to get people’s interest, you must have a great story! Only then they will be open and interested to listen to the music.
Now with new music production, promotion, marketing, sales and distribution, both within China and outside, to the existing Chinese artists through local office in Beijing, the industry is regaining its shape. Many other companies are now ready to offer music production services in China, some are based within China. The local office is staffed with bilingual locals who know the market and culture, and have experience working with Chinese and international artists there. These Companies have been legally registered as a Wholly Foreign Owned Enterprise in China. One of them is under the name ‘敬真堂（北京）文化咨询有限公司’ which translates to ‘Respect Truth (Beijing) Culture Consultancy Co. Ltd.’ (This was as close as to the English name given the language and cultural differences. It is kind of translation of the Chinese name, that mean ‘Church of Truth’)
There are many option in China for recording, audio production, music composition, mastering and sound design / film post production. Because China is a complex and daunting market for a foreign company, the music industry starting out with the following basic range of services for music production:
For Chinese artists:
* Focusing on getting Chinese artists who are ready exposure internationally
* Getting international distribution and sales for Chinese music.
* Promotion and marketing for Chinese artists overseas by connecting with interested markets and fans
For International Artists:
* Digital distribution for international artists in China.
* Promotion and marketing in China focusing on key social networking sites.
* Collaboration with Chinese artists and recording traditional Chinese instruments with local professionals
As continuous work is being done in researching the industry and experimenting with new techniques for promotion and marketing music in China, there will also be offering licensing for Chinese music internationally in Film, TV, and online, expanding their revenue sources. China is an important market backed up by the latest statistics. There are many offers for Chinese artists who are ready in creating their own business and develop music career in China, to maximize their profit and control.
To sum up, China is a huge, emerging market for the music industry, but currently in its infancy, and immature. Professional assistance is desperately needed due to crippling discouragement for artists attributed to the pervasive downloading of music. There is also a huge lack of ‘official’ presence for foreign artists who are becoming very popular in China. That means huge opportunity for those willing to support, develop and nurture this challenging market.
Windmill Lane is covered in graffiti from fans who have paid pilgrimage from all over the world, many attracted by the studio’s historical connection with U2. Initially the graffiti was interesting but is now a terrible mess and the quality of the art is not as good as it was.
Windmill Lane Studios, also known as the "U2 studio", is a three-storey music recording studio located in Dublin, Ireland. It is located on Windmill Lane, a small street just south of City Quay and the River Liffey and a little north of Pearse Station. It was opened in 1978 by Brian Masterson who is a company director and head engineer. It was originally used to record traditional Irish music until U2 came along and began to record there. Prior to this, Irish rock bands such as Thin Lizzy or The Boomtown Rats carried out their recordings outside Ireland.
It is now boarded up, with the actual studios having moved elsewhere. Nevertheless, the studios are still a popular cult symbol and are regularly visited by tourists, particularly those originally from the United States.
Pulse Recording College recently took ownership of the studios. The college has previously sent students to work at Windmill Lane straight after graduation and these students have collaborated with 50 Cent, Bryan Adams, Moya Brennan, Donovan, Jon Bon Jovi and New Order.
The studio is no longer located on Windmill Lane, although it retains the name. Windmill Lane Studios has not been located on Windmill Lane for quite some time and the current facility was originally Ringsend Studios in Ringsend, Dublin 4. Plans to construct a six-storey office block on the old site led to criticism from local resident groups in early September 2008.
The studio remained empty from 2006 onwards, although reports circulated which linked Van Morrison with purchasing the studio for his own personal use that August. Morrison had previously recorded several albums there, including Back on Top, Magic Time and Pay the Devil. In January 2008, the studio was used to record "The Ballad of Ronnie Drew". In 2009, Pulse College took over Windmill Lane painstakingly renovating the studios which are internationally perceived as being at the heart of the Irish recording industry. The renowned multimedia college has now transformed the facilities with state-of-the-art equipment which encompasses not only 3 fully equipped recording studios, but also a creative hub for Digital Media Training in areas of Music Production, Film Production and Game Analysis and Design.
An audio interface lends quality to sound reproduction and MIDI music recording. Learn about interfaces and programs for recording MIDI music in Cubase in this free digital music recording video.
Expert: Kini Knox
Bio: Kini Knox has been working with MIDI for eight years. He went to school for Audio Recording and Engineering.
Filmmaker: MAKE | MEDIA
Video Rating: / 5